Retail Customer Conversations

How retailers can integrate mobile messaging to create a personalized shopper experience

As shopper expectations rise in an age of digital, social and mobile transformation, getting personal is a powerful must-have tactic for today's retailers. According to a recent Epsilon survey of 1,000 consumers ages 18-64, personalization is key: 80% of respondents indicated they are more likely to do business with a company if it offers personalized experiences and 90% said they find personalization appealing.
 
This whitepaper hones in on the power of conversational mobile interactions, in particular, how real-time communications such as two-way
messagingis helping retailers provide personalized, seamless customer experiences throughout their customer journey.

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In this whitepaper, you’ll discover:

 

- How shopper communication behavior has shifted towards conversational messaging.
 

- What new customer engagement opportunities are being created for retailers.
 

- Actionable tips for powering deep, personalized interactions by integrating real-time communications tools.


About The Author

Jean Shin is tyntec’s Strategic Marketing Lead. As a seasoned content strategist and editor, Jean excels in connecting key business insights with technological innovations and helping organizations create greater value through co-creation. 
 
A transplant from New York, Jean now lives in Munich. Building on her 10 years of experience with Samsung’sDigitAll publication, she continues to cover the mobile industry.